That Podcast Exchange Kangaroofern Fern media Lab Pty Ltd

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.
with Harry for more insights.uld love to continue this conversation with you, over Twitter @realmikosantos!
In this episode, we cover:Success in podcasting industry.Standing out in crowded market.Understanding brand identity and audience.Focusing on specific target audience.Having a clear point of view.
About the GuestHarry Morton is a seasoned professional in the world of podcasting, with over 15 years of experience in the audio industry. His journey began with a background in music and audio post-production, where he honed his skills and developed a passion for storytelling through sound. After a setback early in his career, losing a critical audio file for a client's advert, Harry transitioned into sales and marketing roles, gaining valuable experience and a global perspective during his time in Australia.
Connect with Harry MortonVisit Harry Morton WebsiteConnect with Harry Morton on Twitter and LinkedInbrandpodcastsummit.com (Brand Podcast Virtual Summit- April)Resources and links mentioned in this EpisodeSubscribe to our Podwires Newsletter, by clicking hereConnect with Miko Santos on Linkedin and TwitterDo you require a job posting? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.Visit our audio version of the podcast hereIf you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.More About That Podcast Exchange:This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.

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In this episode of That Podcast Exchange, host Miko Santos interviews Noemi Beres from Podcast Connection. They discuss the importance of building genuine relationships in the podcasting world, both with hosts, guests, and the audience.
If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!

In this episode, we cover:
[00:03:54] Podcast guesting is a service.[00:08:23] Charging for podcast guesting.[00:09:47] Building post-interview relationships.[00:15:58] AI impact on podcast guesting.
About the Guest
Noemi Beres, the guest speaker in this podcast episode, is a seasoned entrepreneur and podcast guest expert with a wealth of experience in the online marketing industry. With a career spanning over a decade, Noemi has honed her skills in content creation, social media marketing, and blog writing, establishing herself as a prominent figure in the field.
Having started her entrepreneurial journey in 2007, Noemi navigated the ever-evolving landscape of online marketing, adapting to challenges and seizing opportunities along the way. When the global pandemic hit in 2020, she demonstrated resilience and innovation by pivoting her business model to focus on podcast booking agency services. This strategic move not only showcased her adaptability but also positioned her as a trailblazer in the podcasting industry.

Connect with Noemi Beres
Visit Noemi Beres WebsiteConnect with Noemi Beres on Instagram and LinkedIn
Resources and links mentioned in this Episode
Subscribe to our Podwires Newsletter, by clicking hereConnect with Miko Santos on Linkedin and TwitterDo you require a job posting? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.Visit our audio version of the podcast hereIf you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.

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This episode of "That Podcast Has Changed" features Kelvin Tay, the founder of Renegade Radio Malaysia, a podcast network dedicated to showcasing the best of Malaysian content. Join host Mico Santos as they discuss the diverse shows offered by Renegade Radio, from literary reviews to video game discussions, highlighting the unique Malaysian perspective in the podcasting world. Tune in for insights on podcast production and achieving success in the industry.
If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!

In this episode, we cover:
[00:02:32] Starting a podcast battle plan.[00:08:02] Challenges in podcast production.[00:10:20] Podcasts evolving to video.[00:13:29] Podcast dream turned reality.
About the Guest
Kelvin Tay, the founder of Renegade Radio Malaysia, is a trailblazer in the Malaysian podcasting scene. With a background in entrepreneurship and finance, Kelvin ventured into the world of podcasting in 2018 when the podcasting landscape in Malaysia was virtually non-existent. Recognizing the untapped potential of the medium, Kelvin embarked on a journey to revolutionize the podcasting industry in his country.

Connect with Kelvin Tay
Visit Kelvin Tay’s WebsiteConnect with Kelvin Tay on Instagram, Twitter, Tiktok and LinkedIn
Resources and links mentioned in this Episode
Subscribe to our Podwires Newsletter, by clicking hereConnect with Miko Santos on Linkedin and TwitterDo you require a job post? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.Visit our audio version of the podcast hereIf you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.
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More about That Podcast Exchange:This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.


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In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights.
The listener will learn strategies for becoming a successful podcast manager, showcasing value, building credibility, landing clients, and utilizing Podworks.io as a platform.

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In this episode of The Podcast Exchange, Mico Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and creating tiered packages to cater to different client needs and budgets. By establishing authority, delivering excellence, and emphasizing the impact of services, podcast producers can stand out and attract clients based on value rather than price.
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On this episode of That Podcast Exchange, personal branding expert, and content strategist Jennette Cajucom joins the show to discuss the use of AI tools to enhance personal branding on LinkedIn. She shares insights on potential pitfalls such as losing the human touch, over-surveillance on data, and ethical considerations. Jeanette's journey began in the late 90s in the Philippines retail and architectural sectors, and she was recognized as one of the 100 most influential Filipino women on LinkedIn in 2023. Tune in to learn valuable tips and trends for successful personal branding in the digital age.
If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos!

About the Guest:Jennette Cajucom is a renowned personal branding expert and content strategist, known for her impactful work in empowering entrepreneurs to tell their stories authentically. With a career spanning over two decades, Jeanette has made significant contributions to the fields of personal branding and content strategy.
Starting her journey in the late 90s within the Philippines retail and architectural sectors, Jeanette quickly rose to prominence as a thought leader in the industry. Her dedication to helping individuals discover their unique value propositions and communicate them effectively has earned her a spot among the 100 most influential Filipino women on LinkedIn in 2023.

In this episode, we cover:[00:01:19] Personal branding with AI on LinkedIn.
[00:06:59] Personalized client connection.
[00:13:41] Staying Human in Digital Era.
[00:19:28] Importance of Adaptability
[00:26:21] The role of storytelling.
[00:30:47] Adding value to your client.

Resources and links mentioned in this episode:
Visit http://jencajucom.asiaConnect with Jennette Cajucom on LinkedinIf you are a Podcast Service provider or podcaster and want someone to help you with your podcast, check out Podworks.io, Marketplace for Podcast Producers.Visit our Youtube and Facebook Channel for the video version of the podcast.Get 30 % off for the first three months of Zencastr Professional Account. Visit https://zencastr.com/pricing?coupon=thatpodcastexchange&fpr=1s26a or Promo code: thatpodcastexchange
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